

INTRODUCTION
Expert insights, stronger strategies
Client Listening gives you an honest, detailed picture of what clients think and need, so you can:
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Make more accurate business decisions
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Identify problems before they go too far
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Spot new opportunities to grow your business
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Create products and services clients need
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Improve client experience, building loyalty
Clients also feel seen and heard, which strengthens your relationships and builds your reputation.

Why Client Listening?
Building a business is full of tough decisions. You need to know what clients think. But asking them isn’t easy. It can be awkward to talk about competitors and how you measure up. Or finding out why cross-sells haven’t worked.
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This escalates if you’re not just a supplier, but a friend.
With a third party, this barrier disappears. Clients are more likely to be honest. And if the listener has business expertise themselves, they can join the dots in useful ways.
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Using a combination of active listening, and my own deep experience of leading a business, I see the patterns and connections, so you can troubleshoot, innovate and build on your strengths.
Client Listening Journey

Discovery Call
(c.30 mins)
Free of charge
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Provide Proposal Including writing introductory emails, agree numbers and process, timing & delivery

Client Emails
To customers and then set timelines and conduct interviews
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Review
Measure progress, conduct analysis and present results to Client/Team
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Next Steps
Review with Client and plan follow up. Improvements made if needed
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